The most popular web browsers in the world build in nasty security error messages for Non-Secured websites, discouraging and preventing users from accessing your website.
Your website's Search Engine Optimization gets drastic negative page rankings if your site does not have a trusted Certificate Authority.
Evolving security standards will strip links in emails to HTTP websites due to potential security risk.
Outlook, GMail, Hotmail, Yahoo Mail will mark your emails as Junk & Spam.
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